This portfolio example illustrates our Software Web Design & Development work for TRUX Software. We helped them with overall digital marketing strategy, website design, development, search engine optimization and lead capture. We also developed a new brand identity for them.
TRUX Waste Management Systems is a suite of software for owners and operators of waste and recycling companies who face the challenge of maximizing their productivity and lowering their operating costs. The TRUX suite of waste management software applications is designed specifically for the waste and recycling industry to provide routing, dispatch, billing, accounts receivable, operations, account management and financial and operational reporting in one system.
What The Client Wanted:
The client wanted to refresh their dated looking website and, along with giving it a contemporary and professional look, they wanted their internal marketing staff to be able to edit it without having to call an agency or developer. The site had to be fully responsive (so it would look good on screens of all sizes including mobile) and generate and capture new leads.
Our Approach to Web Design
- We developed a new brand identity for TRUX including a new logo, business cards and PowerPoint and email templates.
- We built the website using WordPress starting with a purchased premium theme, which is our favoured approach because you get a great deal of back-end design and administrative functionality built into the theme for the price.
- We then customized the theme to the new brand identity we developed.
- The site is responsive, meaning it works beautifully on screens of all sizes including tablets and mobile phones.
Let us know if you are interested in a website refresh for your company. We’d be happy to discuss your project with you.